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Power of suggestion The third experiment they ran was about suggestion.

They took pairs of bad matches and told them “they were exceptionally good for each other”. Worried that this might mean the algorithm behind their site was a load of muck, they tested it the opposite way: by telling people who were good for each other that they were actually bad for each other.

The choices are 'short-term dating', 'long-term dating', 'hookups', and 'new friends'.

Before, Ok Cupid was known for finding casual dates or hookups.

The growth of the dating site’s member base is consistent over the years, so there is no lack of profiles to look through in.

Even today, there is a good percentage of active members in the dating site.

Before, you can freely message any user you like on the website; nowadays, you can still send messages to other users freely, but they will only see your message if they liked you back.

Looking at the seven photo-less hours, Ok Cupid discovered that: When the photos were restored at 4PM, 2,200 people were in the middle of conversations that had started “blind”. Each dot is a person: We took a small sample of users and half the time we showed them, we hid their profile text.

That generated two independent sets of scores for each profile, one score for “the picture and the text together” and one for “the picture alone.” “Essentially, the text is less than 10% of what people think of you,” said Ok Cupid. Looks like “GSOH, likes long walks on the beach and days ending in ‘y’” should see you sorted for your next dating profile.

But it IS able to run experiments on its users, and illuminate us about fickle humans are, so that’s good.

The test Ok Cupid removed all pictures from Ok Cupid for part of one day – the day they launched a blind dating app, so it didn’t seem too bizarre – earlier this year. It was like we’d turned on the bright lights at the bar at midnight.[We] found a similar thing: once they got to the date, they had a good time more or less regardless of how good-looking their partner was…Oddly, it appears that having a better-looking blind date made women slightly Looking at other data, they also found that “according to our users, “looks” and “personality” were the same thing”, as people given high votes for their personality also had high votes for their looks.